I am a big fan of Tanya Burr! It’s true! I have been watching her videos since she began posting all those years ago. In fact, it was Tanya although with her sister-in-laws Sam and Nic Champan (of Pixiwoo fame) who coaxed me into the beauty world. I owe most of what I know about the world of beauty to them – they sparked it all. I’ve watched all of them grow into the superstars they are now and can’t believe how far they have come on. I only really noticed the height of their notoriety when I started to hear people (a lot younger than I) talking about them when I was out and about – they were no longer the small scale youtubers I watched after a long day at work.
Being a bit of a fan-girl myself (albeit older than the masses) I was really keen to try out the new products Tanya Burr has added to her ‘Tanya Burr Cosmetics’ range. I liked the first products that came out during her first launch but was looking forward to seeing how she had pushed things forward and improved on them. They appeared to be really popular when they launched so, I expected Tanya would have a lot more clout and scope to be more “hands on” this time round.
So, I soon headed off to Superdrug to see what I could pick up!
This was when the mass of her target audience was reaffirmed to me. As I headed to the “Yoububer aisle” (fast becoming a staple section of most beauty stores) I had to push my way through crowds of young girls gawking and prodding at her numerous cosmetics (along with those of her fellow Youtuber, and friend, Zoella). The enthusiasm these shoppers have for everything she has created is amazing. However, picking up products to find most of them have fingerprint smudges, ripped labels or broken off pieces? Not so much!
You can see that Tanya has pitched her product line to this audience market through whilst still including some of her own signature quirkiness. The packaging is fun and feminine with metallic detailing and bright colours whilst the moulds of the products inside features cute, little love-hearts and butterflies.
Everything about these products is very sweet and pretty right down to their names – “fairy cake,” “Martha moo,” “Soft pyjamas.” Since the beginning of her product launch Tanya has always expressed her love for naming products. Her original nail polishes in “little duck” and “Mischief Managed” were some of my favourite names. They are quirky whislt still being personal to her – “Martha Moo” for example is in homage to her pet dachshund, Martha.
The price point for these cosmetics is very reasonable and accessible for her young fans. Products range from around £4 to the £12 mark and limited edition items and gifts sets can be picked up for not much more than this too.
Superdrug also often has “3 for 2” or “buy one get one free” promotions on which means fans can snap up even more than they hoped for. I love that her products are so accessible in this way.
I’ve picked out two products from my purchases to feature in today’s blog post:
Tanya often speaks about, and uses, this kit in her Youtube videos which include celebrity inspired make-up tutorials and personal make-up looks. She has often said that she “couldn’t live without” this product and that a lot of how the product was created was inspired by her own needs. The kit includes four shades: ‘fairy cake,’ ‘pebble,’ ‘chestnut’ and ‘hot cocoa’. It provides a good range of colours to suit different skin tones and hair colouring. I really like that there are a variety of shades because I like to mix and match when doing my own brows. I find that depending on the look I want to achieve a “one colour fits all” product doesn’t really work. Most products focus in on only one shade and quite often it’s a case of getting a shade that’s “close enough” rather than perfect. So, the mix and match component is by far my favourite thing about this palette. It also includes a pair of tweezers and a little brow brush (spoolie) which is a nice touch. It is definitely a good starter kit for those venturing into brow work for the first time whilst still being good enough quality to appease the more “brow-experienced”. The consistency of the powder is nice and, so far, I haven’t experienced any fall out when putting it on! I will definitely repurchase.
First off, I love how pretty this product is. The detailing of stars, love-hearts and stripes on the powder compacts is so sweet and add to that “something special” feeling of the product. These kinds of little details almost make you feel guilty for wearing them down. I am pleased to say though that I have used this several times now and the patterns have so far remained. The beach bronzer is a classic colour than can be used for general bronzing (and contour if you wish) and there is a soft highlighting shade in “champagne shimmer” to compliment it. The highlighter –given the price of some of the most popular highlighters out there – is fantastic. It’s really pigments and provides a lovely, shimmery glow without making you look inter-galactic.
It’s the “apricot flush” however, that stands out for me in this palette. It is a soft, peachy tone which works well with many skin tones particularly fair skinned. This is refreshing for me as I often find these kind of palettes are geared more towards those with a darker, olive skin tone so it is great to see that it is a shade I can easily use every day. The products go on well, blend easily and have decent staying power.
Overall, I would say I am impressed and would definitely purchase these two products from the range again. The brow kit certainly looks like it’s shaping up to become a handbag staple.
How are you finding the Tanya Burr Cosmetics Range? What do you think I should try next?